Special Event 2015 Spotlight Luncheon

We kicked on 2015 in the best way possible! A rebrand AND the opportunity to sponsor a national conference. People from all over the United States as well as Canada, Europe and Asia attended the 2015 The Special Event Conference.

We took the opportunity to preview pieces from our new Luxe II collection at the Spotlight Luncheon. The Spotlight Event was all about social media and using social media to leverage an event’s reach plus weaving it into the fabric of an event so it feels organic.

Speaker Cara Kleinhaut of Caravents share insights on some of the top event initiatives and strategies for creating smart activations around the event space to engage guests and amplify the brand messaging through guests’ social networks.

Throughout the presentation, guests were be surrounded by a displayed social media feed with full digital engagement. User generated and branded content was pulled from multiple angles into one place. Digital touch points provided interaction for guests, giving them an opportunity to display their personal brand messages.

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Event Host/Publicist: Rayce PR
Flowers: Flowers by Cina
Venue: Sheraton Park Hotel Anaheim
Linens: Luxe Linen
Room Decor: Line 204 Events
Room Design: Kelsey Events
Photography: Gloria Mesa Photography
Speaker: Cara Kleinhaut of Caravents
Entertainment: ARIA Music Group
Production: About Entertainment
Social Feed: Tint
AV: AV Masters
Interactive Stations: fotoShout and iTouchBooth